what is digital marketing?
is the marketing of products or services using digital technologies using the internet, mainly mobile phones but also including mobile phones, display advertising, and any other digital medium
Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
SOME DIGITAL MARKETING CHANNELS
- Search Engine Optimization (SEO)
- Pay-Per-Click Advertising.
- Display Advertising.
- Google Search Network.
- Blogging and other content marketing channels.
- Email marketing.
the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine like google.
“The key to getting more traffic lies in integrating content with search engine optimization and social media marketing”.
Pay–per–click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the adis clicked.
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Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
GOOGLE SEARCH NETWORK
The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.
A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.
Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing
This involves any marketing channels on the internet from social media, website, search engine marketing etc.
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