Categories
BLOG MARKETING

LEARN BASICS OF DIGITAL MARKETING

WHAT IS DIGITAL MARKETINGDigital marketing is the marketing of products or services using digital technologies using the internet, mainly mobile phones but also including mobile phones, display advertising, and any other digital medium

Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

History of Digital Marketing

The term digital marketing was first coined in the 1990s, but has been used in practice as early as the mid-1980s, when the Soft Ad Group, now Channel Net, developed advertising campaigns for automobile companies

In 2000, a survey in the United Kingdom found that most retailers had not registered their own domain address.

Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices’ capability to access digital media at almost any given time led to great growth. Statistics produced in 2012 and 2013 showed that digital marketing was still a growing field.

Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent. In Italy, digital marketing is referred to as web marketing. In the UK and worldwide, however, digital marketing has become the most common term, especially after the year 2013.

Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioral Advertising (OBA) to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection.This data is verified by wikipedia also.

Learn how tips on how to become best digital marketer >here

SOME DIGITAL MARKETING CHANNELS

  • Search Engine Optimization (SEO)
  • Pay-Per-Click Advertising.
  • Display Advertising.
  • Google Search Network.
  • Blogging and other content marketing channels.
  • Email marketing.
  •  Others
SEARCH ENGINEOPTIMIZATION

the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine like google.

“The key to getting more traffic lies in integrating content with search engine optimization and social media marketing”.

PAY-PER-CLICK ADVERTISING

Payperclick (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the adis clicked.

Take your business products or services online to the right targeted audience >here

DISPLAY ADVERTISEMENT

Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.

GOOGLE SEARCH NETWORK

The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.

BLOGGING

A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.

Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

E-MAIL MARKETING

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing

OTHERS

This involves any marketing channels on the internet from social media, website, search engine marketing etc.

Our prefessional services on online digital marketing that will grow any brand >here

Contact us for any questions & updates

1 reply on “LEARN BASICS OF DIGITAL MARKETING”

Kindly Leave a comment